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Pricing of products and services in travel and accommodation industry is one of the factors that determine how well or bad a business is doing. Customers are concerned about what they pay for a product or service and any slight difference can lead to loss or gain of customers.

www.miatur.com..."A word to the wise ain't necessary, it's the stupid ones who need advice." Bill Cosby

You can only be able to implement rate parity if you constantly monitor your prices on different channels and then take the right actions. Tracking all the distribution channels is important because it helps you come up with a price that is right for your target market.